Dairy Farm Accelerates Own Brand Product Development with CBX Software

Dairy Farm LOGO

Dairy Farm is a leading Asian retailer, owned by the Jardine Matheson Group, with 2012 sales exceeding US$ 11 billion and over 5,700 outlets, employing over 97,000 people in the region. Their retail operations include restaurants, supermarkets, convenience, health and beauty and home furnishing stores across Asia. Some of the brand names in their portfolio include 7-11, Mannings, Wellcome, Maxim’s, Giant and Ikea.


Dairy Farm


Retail Sector

Super/Hypermarkets, General Merchandise


Dairy Farm was experiencing challenges handling sourcing and product development, with data silos across dispersed teams.


Dairy Farm chose to implement the CBX platform system across their product categories and banners with modules for PLM, Sourcing and Order Management


With CBX, Dairy Farm has consolidated multiple product masters and data silos, relying on CBX as the Group’s common Own Brand product management platform.

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