Dairy Farm Accelerates Own Brand Product Development with CBX Software

Dairy Farm is a leading Asian retailer, owned by the Jardine Matheson Group, with 2012 sales exceeding US$ 11 billion and over 5,700 outlets, employing over 97,000 people in the region. Their retail operations include restaurants, supermarkets, convenience, health and beauty and home furnishing stores across Asia. Some of the brand names in their portfolio include 7-11, Mannings, Wellcome, Maxim’s, Giant and Ikea.


Customer Dairy Farm
Retail Sector Super/Hypermarkets, General Merchandise
Business Need Dairy Farm was experiencing challenges handling sourcing and product development, with data silos across dispersed teams.
Solution Dairy Farm chose to implement the CBX platform system across their product categories and banners with modules for PLM, Sourcing and Order Management
Result With CBX, Dairy Farm has consolidated multiple product masters and data silos, relying on CBX as the Group’s common Own Brand product management platform.
  • Dairy Farm selected CBX PLM to eliminate product data silos and speed Own Brand product development with vendors. CBX ensures that product data and knowledge are consistently and efficiently captured and shared. Product information is now version controlled and easily accessible through the system’s powerful search engine.

    Tim ChalkCorporate Brand Director, Dairy Farm International
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